Please note that this tour is running under the Health & Safety guidelines of WTTC as well as local advisories. We take very seriously our responsibility to, to the best of our ability, prevent the spread of COVID-19. You can read our full Health & Safety Policy here.
An insider’s view of San Francisco's eclectic downtown neighborhoods. Explore some of the unique and amazing parts of the city with us: Fisherman's Wharf, North Beach, Chinatown, the Financial District and Union Square are all on the itinerary!
There will be a stop for lunch at the Ferry Building Marketplace. You can purchase your lunch there from a variety of options.
It is important to arrive at the tour starting location at least 10-15 minutes prior to the start time, as we do start the tour promptly. It would be unfair for the others if we need to wait for those that are late. We cannot guarantee you’ll be able to find your tour group if you are late.
You can cancel a tour up to 24 hours prior to your tour date without penalty and receive a full refund. Also
prior to 24 hours of your tour date, you can reschedule your tour without penalty. Tour spots are limited.
We only cancel the tour during extreme weather conditions. Otherwise the tour goes on. Please check the weather report and be prepared.
Tips are always appreciated by our guides, but never expected. They should be given if you believe your guide
did an outstanding job, and further, if you as an individual want to demonstrate your appreciation to the guide
for that job well done.
Meet your guide at the northern end of Fisherman's Wharf and start your experience by taking in the amazing views of the bay, Golden Gate Bridge and Alcatraz. Hear how San Francisco transformed from a sleepy village to a booming port city when gold fever swept the nation in 1849.
Learn about the life of Italian chocolatier, Domenico Ghirardelli, at the famous former chocolate factory in Ghirardelli Square.
Stroll along the fog lined waterfront and drool over the numerous stalls selling dungeness crab and clam chowder in sourdough bread bowls.
Walk a portion of the historic Barbary Coast trail while your guide tells you about it's colorful past. We'll make our way to Pier 39 to admire historic ships in the harbor and be awestruck by the colony of sea lions that have taken over its docks.
Continue along the Embarcadero Promenade and learn about its evolution from traditional maritime port and rail access to urban waterfront filled with trendy restaurants, recreational activities and amusement piers. Marvel at the elegance and beauty of the old art deco streetcars as they pass by taking people from the piers into the heart of the city.
"I couldn't stop taking pictures so have your camera ready. Chinatown, Little Italy, Lombard Street, City Hall, all of it was so stunning!"
Next we'll head south to SF's Little Italy, North Beach, and soak in the aromas from the numerous bakeries and restaurants that line the streets. Learn about the Italian families who immigrated here and built powerful banking and seafood empires. Experience firsthand the inspiration that many writers and bohemians felt, such as Jack Kerouac and Francis Ford Coppola, while sipping on espresso in a little caffe.
Turn the corner and take a few steps down a small alley to be transported to a very different culture when we arrive in Chinatown. This densely populated neighborhood with its colorful facades, temples and dragon gate, has an interesting and complex history that you will learn about along the way. Take in the sights and sounds while we stroll down the vibrant streets and into the Golden Gate Fortune Cookie Company where you can make your own Fortune Cookie!
Next up is a walk through the financial district to the ferry building marketplace for lunch. Enjoy a leisurely meal and some rest after all that walking and get ready for round two.
San Francisco has a world class public transportation system that will get you anywhere in the city if you know what you're doing. Your guide will give you an orientation when we get on the subway for a brief ride to Union Square.
PRO TIP: You'll feel more confident taking muni for the rest of your trip after this lesson!
Our last destination is the center of the city's main shopping district, Union Square. Come see where Tony Bennett really left his heart before saying goodbye to your tour guide (and new friend). Hop on a cable car for a ride to the crookedest street, Lombard St, and really get the full flavor that SF has to offer.