Why travel with us?
Why take a guided tour when you could explore on your own?
Fair question! On a guided tour, you get a curated itinerary so you make the most of your time. You hear fascinating stories and insider tips for what to do next on your trip. And you discover things you wouldn’t find on your own. All while chatting with a local, just like you have a friend in town.
So you’ll say we’re biased, but here’s our pro travel advice — go for the guided tour!
Now why our guided tours? That’s the easy part. We could tell you how awesome our guides are, how our tours regularly win awards, or how our team delivers next-level customer service. But we’ll let our 50,000 five-star reviews do the talking.
Over 50,000 actually… We must be doing something right!


Top-rated tours in the world’s best cities
Our awards
Snapshots from our tours
Meet our guides
Our guides are the heart of who we are. They’re locals with a passion for telling stories, and they know their cities inside and out. You might walk Wall Street with a trader, tour Hollywood with an actor, or climb the Eiffel Tower with a lifelong Parisian.
When you tour with us, we show you our city like a friend. That means a warm welcome, personal attention throughout the tour, and, of course, help snapping photos so you can take the memory home.

Hear from our founder, Andrew
It all started in 2009 when our founder, Andrew Luan, was casually asked by a visiting friend for a tour of Wall Street, where he used to work. That was the aha moment.
Andrew realized that crowds of tourists came here every day without any way to discover the area beyond looking at a few landmarks. No one was telling the real story of Wall Street, especially the financial crisis that brought the global economy to its knees.
So he decided to do something about it. That same year, he launched our Wall Street tours, led by Wall Street insiders. Guests enjoyed getting to know a corner of New York from an expert, so next we created Broadway tours led by actors and industry pros. Then came Ground Zero tours, led by New Yorkers with a personal connection to the day.
From there, we continued creating more travel experiences led by more local guides, each with a passion for the city they call home. The rest, as they say, is history.
Today, we’re proud to offer travelers a choice of over 100 tours in cities across Europe and the U.S. More than 15 years later, our company’s mission remains founded on the same core values: exceeding expectations, embracing change and growth, having a positive, can-do attitude, and creating smiles.
These values are at the core of everything we do, and they empower us to focus on our ultimate goal: helping travelers make the most of their visit.

Our mission?
To help you make the most of your visit

Meet Solange
The perfect day in New York
Summer tips
Interested in joining us?
We regularly recruit for new guides across all our destinations and are always on the lookout for international talent to join our team. Find out more about what it’s like to work at ExperienceFirst on our careers site.